Q 1 Please spend a good amount of time analyzing the social media channels of Zappos and Amazon. Zappos is an online retailer that provides a unique customer service experience and is a bit off the wall from a marketing standpoint. Amazon, well, I think that we all know about Amazon. For ease of reference, their social media accounts can be found, below: TikTok: Zappos: https://www.tiktok.com/@zappos?lang=en Links to an external site. Amazon: https://www.tiktok.com/@amazon?lang=enLinks to an external site. Twitter: @Zappos @Amazon Facebook: www.facebook.com/Zappos www.facebook.com/Amazon Instagram: www.instagram.com/Zappos www.instagram.com/Amazon Use the Social Media Audit Template and other information that you've learned from the Module 3 Harvard Business Review Case Study Conducting a Social Media Audit as a guide to help you complete this assignment. Please share with me what you've learned from this analysis incorporating all of the information that you've learned in class to this point. You can choose the communication channel that you wish to use to share this information. If you're writing a paper, plan on 300 - 400 words. You're also welcome to video record your presentation, create an audio recording or a PowerPoint presentation. So long as you articulately communicate to me what you learned and incorporate material from this class, this will be a successful assignment. Please address this question in your work: Do you see a definitive difference between the social media strategies of Zappos & Amazon? Please research who owns Zappos and use this information to inform your point of view and work. This assignment is a primer to the final project. Through this assignment, you will be auditing the social media channels of two major corporations. Please use your critical thinking and analysis with this assignment. I welcome your questions. Thanks. Prof. Noonan